How Mobile Innovation Helps Brazil’s Pulse CRM Compete with Software Giants
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We can all recite in our sleep the names of big-league(a group of people or countries who have joined together because they have similar aims, political beliefs etc) enterprise software players.
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If you examine their target demographics(a part of the population that is considered as a group, especially by advertisers who want to sell things to that group), like the customer type and company sizes they attract, the story gets more interesting.
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Over the past few years, a host of regional software players – those developing solutions tailored(made or done specially for someone’s particular need or situation) for local businesses – have emerged and begun to thrive(to become very successful or very strong and healthy) in very crowded markets.
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